Personal Hygiene Market in India: Scope Get access to detailed historic and forecast consumption values and volumes at category level along with a top-level overview The prevailing natural and herbal trend within beauty and
Traditional materials such as neem and tobacco are popular for cleaning in the rural areas, Frequency of usage for toothpaste is only 1. Per capita consumption of toothpaste is only 70 gm compared with gm in Europe and gm in Thailand. Toothpowder growth is also being driven by the rural segment.
Hair care - Oils The hair oil market is huge, valued at Rs 6 bn. Due to the varied consumption habits of consumers across the country, where coconut oil and edible oil are interchangeably used, the size of the market is likely to be higher than estimated.
Usage of hair oil is a typical Indian traditional habit. It is perceived to offer benefits of nourishment, hair strengthening, faster and better growth, and reduce the problem of falling hair. There are two types hair oil available in the market; coconut oil and non greasy perfumed oil.
The Indian shampoo market is characterised by a twin-benefit platform: Skin Care The skin care market is at a very nascent stage with basic requirements of the consumers being protecting the skin from cold and dryness in winter, and improving fairness of the skin.
Most of the product categories are niche segments.
This is because of apprehensions that usage of skin care products may benefit in the long run due to the chemical contents. Many households prefer to use traditional and natural home made products.
Since the market is at a very nascent stage with very low penetration levels, the growth rates are expected to be higher at over the next five years. New players such as Avon and Oriflame have entered the market with the natural ingredient benefit platform, which could further spur growth.
Cosmetics The cosmetic segment primarily comprises of colour cosmetics face, eye, lip and nail care productsperfumes, talcum powder and deodorants. All these are very small segments. Talcum powder is the most popular cosmetic product in India.
This market is estimated at Rs 3. Lakme has a minor presence in the segment. Perception of damage to skin on account of chemical ingredients restricts usage of face care products. The nailpolish market is the largest at Rs 1.
Deodorants have a very negligible presence in the Indian market with an estimated of Rs 0. Worldwide, deodorants is the largest market followed by skin care, shampoos and toothpaste. HLL has launched a couple of products in this segment.
Feminine Hygiene Most women use cloth during their menstruation days. This is because price is the biggest entry barrier. A pack of 10 sanitary napkins would cost Rs Therefore, average spending during the menstruation days would be around Rs 48, which is expensive by Indian standards.
The product is virtually absent in rural markets.Beauty and personal care registers a strong performance in The overall beauty and personal care market registered strong growth in , due to volume consumption picking up as the currency situation normalised in the country at the start of the year.
There are complex reasons millennials' preferences differ from prior generations', including psychological scars from growing up during the recession. Soap became a necessity for the moneyed class by around Today with increase in disposable incomes all around the world along with India, growth in rural demand is expected to increase because consumers are moving up towards premium products.
Obesity in India has reached epidemic proportions in the 21st century, with morbid obesity affecting 5% of the country's population. India is following a trend of other developing countries that are steadily becoming more obese.
Unhealthy, processed food has become much more accessible following India's continued integration in global . The shampoo market in India is valued at Rs bn with the penetration level at 13% only. The market is expected to increase due to lower duties and aggressive marketing by players Shampoo is also available in a sachet, which is affordable and makes upto 40% of the total shampoo sale.
This statistic illustrates the penetration rate of the fast moving consumer goods (FMCG) industry in India in , by type. During this year, the soap industry saw a penetration rate of one.