A few digital marketing report best practices:
When I wrote the most important blogging analysis everI found that the average length of popular posts was 1, words. This was quite surprising to a lot of readers and is a figure far higher than most people are producing.
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In the comments for one of these posts, someone gave me the idea of analysing different industries to see the average post length in each, so they could gauge how long their articles should be. I picked 3 posts from 5 blogs in 8 different niches confused yet?
I love doing tests like this as I apply them to my own endeavours, but as I do write for an internet marketing blog, it makes sense to share them with you guys as well. Out of the 8 different industries I monitored, here is the average post length for 5 top blogs in each niche: I picked 3 random posts from every site, so there are a total of 15 blog posts making up the stats for each industry.
Some people might prefer a larger sample, but I prefer to look at the successful sites rather than a niche as a whole. Sites in industries like Marketing, Finance and Personal Development post less times per week but write much longer articles.
In some cases, a blog would write a 1, word post and then a word post, which is why I worked with averages.
The Data I was going to put all of this into a table, but I think a screenshot should suffice. If you want to use this data for your own analysis of sorts, feel free to take it. It makes sense to think that if the big guys are writing posts of a certain length, then you should do the same to be one.
Yet, one piece of advice most successful bloggers give is to do something different and stand out from the crowd. I believe one of the best things about this site is that I post long in-depth articles that nobody else is willing to write. Similarly, when sites like Engadget and Gizmodo are writing word posts, you can find ArsTechnica writing articles that are thousands of words long and they are one of the biggest websites online.
Remember that the only rule in blogging is that there are no rules. My advice is this: You will find someone who loves what you have to say, and loves the length of your content.
Sticking to set numbers takes the flow away from your articles and the fun away from blogging. If you have any other stats posts ideas you would like me to spend far too much time on, please let me know in the comments.The Online Writing Lab (OWL) at Purdue University houses writing resources and instructional material, and we provide these as a free service of the Writing Lab at Purdue.
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